'Brown Chicken Brown Cow' was actually the name of a Trace Adkins song, but it's John Rich who uses the phrase on the front of this thong, available at his official website. For just $15 men can get their squeeze a pair of the suggestive underwear, which come in a variety of sizes and has Rich's official logo stamped on the back. The singer obviously learned a thing or two about marketing during his stint on 'Celebrity Apprentice.'