2015 Hyundai GRAMMY Amplifier Winners Announced
The three winners of the 2015 GRAMMY Amplifier initiative have been announced.
The Hyundai-sponsored initiative allowed musicians from across all genres to submit songs, which fans could then listen to and share across social media — or "Amplify" — to help choose 25 finalists. Three-time GRAMMY winner Mark Ronson served as the 2015 GRAMMY Amplifier Ambassador along with this year’s program curators, GRAMMY winners the Band Perry, Ziggy Marley and singer-songwriter Allen Stone. Together they spent the past few weeks vetting through the Top 25 most Amplified submissions to GRAMMYAmplifier.com, determining the three winners and their prizes.
The winners were officially announced Tuesday, March 17 as they performed live during the Rolling Stone Stage: Austin music showcase at SXSW, where they got to take the stage among some of the most talked-about acts at the annual conference, including Tove Lo, Fetty Wap, Best Coast and TV on the Radio.
The winners will receive some career-altering prizes. Alternative artist ChinahBlac from Newark, N.J., will film and star in her own music video with a notable director. Americana artist Wes-Tone from Minneapolis, Minn., will receive a studio recording session with a GRAMMY-winning producer, while R&B act Cramer from Upper Marlboro, M.D., will score an opening slot on the bill with a noted musician's tour or a festival.
The formal announcement and SXSW performances wrapped up the third year of the initiative and kicked off the winners' journey as they experience the career-changing prizes. The fulfillment of those prizes will be filmed documentary-style throughout the coming year and will also serve to educate future GRAMMY Amplifier participants about the program.