While critics have been praising Eric Church's artistry for years, the industry has been slow to respond with accolades. 'Homeboy' has the best video of any of the three singles from the 'Chief' album, but the song isn't nearly as beloved as the next two, 'Drink in My Hand' and 'Springsteen.'

He will win if: He gets the full support of his record company. However, Lady Antebellum is on a sister label, and they also have a video in this category. It's possible the two videos could split the votes, giving one of the others a chance to win.