Big & Rich are lining up a new album, set for release in late 2017, titled Did It for the Party.  The album's first single is a track called "California" and is currently on country radio.

The new song also marks a new partnership between the duo and candy brand Twix, which will start promoting the single in Walmart stores in April. The new album is created in collaboration with Thirty Tigers, a Nashville-based distributor and management company that works with independent artists, including Chase Rice, Jason Isbell, Sturgill Simpson and more.

“We are over the top excited to work with [Thirty Tigers founder] David Macias, [Sony Red executive] Dewayne Brown and the entire Thirty Tigers and Sony Red teams! I truly feel they understand who we are, what we stand for and where we are dreaming to go,” John Rich says in a press release about the partnership.

Did It for the Party is the follow-up project to Big & Rich's 2014 album, Gravity, which included three consecutive hits “Look at You” (now gold certified), “Run Away With You” and “Lovin’ Lately," a duet with Tim McGraw.

Big & Rich are nominated for Vocal Duo of the Year at the 2017 ACM Awards, taking place at the T-Mobile Arena in Las Vegas on April 2, marking their eight nomination in the category.  They are also set to participate in ACM Party for a Cause events, including the WME Bash at the Beach and the ACM After Party for a Cause at Rich’s Redneck Riviera location in Las Vegas.

Big and Rich Play 2016 ToC Festival!