Cole Swindell's new video for "Break Up in the End" features one of the most interesting takes on a lost love story you've ever seen.

The innovative video tells the history of a romance by beginning at the end and literally rewinding through the highlights and lowlights of a now-failed relationship, arriving at the moment the couple first met and smiled at one another in a bar as the video concludes. It's a very fresh concept that really helps support the lyric of the song, which tells the story of a man who is looking back on a now-defunct romance with sadness tinged with lingering fondness.

"Even if I knew you'd be the one that got away / I'd still go back and get you / Even if I knew you'd be my best and worst mistake / Oh I'd still make it with you / Over and over, again and again / Even though we break up in the end," Swindell sings in the chorus.

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Chase McGill, Jessie Jo Dillon and Jon Nite wrote "Break Up in the End," which is the first single from a new album Swindell will release later in 2018. The singer-songwriter feel of the gentle acoustic fingerpicking underlying the track is something that's new for him musically, but Swindell admits he's lived the emotions in "Break Up in the End."

"Maybe it didn’t end on bad terms (but) it was just not gonna work out," he says, reflecting on his own past without naming names. "I think those are the sad kind, when you know that there’s nothing that can be done," he reflects.

“I’m kind of a runner," Swindell admits. "Before it gets too serious or whatever, I just don’t wanna hurt anybody because I know what that’s like and I think that may have affected my relationships."

Still, part of what appealed to him about "Break Up in the End" is that the protagonist of the song has no regrets.

“Just getting a chance to love is better than not,” he says.

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