Cole Swindell's' new song, "Middle of a Memory," is in the middle of a winning streak. He's just pulled out a hard-fought victory over Brad Paisley's new duet with Demi Lovato, and will now face a challenge from Joe Nichols.

"Middle of a Memory" is the second single from Swindell's hit album You Should Be Here, and it's a finely-crafted ballad that seems to be continuing a hot streak that has seen him score several No. 1 hits.

Nichols' "Undone" is a sexy song that is a perfect vehicle for his one-of-a-kind voice, and it's a great marriage of his traditional vocal stylings with some more contemporary elements. Nichols has a huge amount of fan support ... will it be enough to get him past Swindell?

Listen to clips of both Swindell and Nichols' songs and vote for your favorite here. You can vote once every hour until this Showdown ends on Friday at 8AM ET, so come back and vote often to be sure your artist wins. The winner of this matchup will face a new challenger on Friday.

Listen to Cole Swindell, “Middle of a Memory”

Listen to Joe Nichols, "Undone"

Showdown Rules: The song with the most votes wins, and the winner goes on to face a new challenger in the next Showdown. Vote as much as once per hour online. If a song wins five Showdowns in a row, it will be retired into the Taste of Country Showdown Hall of Fame to allow for new songs to compete. Some songs will be considered for a second Showdown if voter turnout is healthy in a losing effort.