Colt Ford Takes Us Behind the Scenes of ‘4 Lane Gone’ Video [Exclusive Premiere]
Colt Ford is taking fans behind the cameras at the shoot for his most recent video for "4 Lane Gone."
The country rapper takes a turn in a new direction with the track, which features more melody and a very different kind of vocal performance than we've come to expect from Ford, with him singing all the way through.
Ford recently released a video for the track, and in the clip above -- which is exclusive to Taste of Country -- he gives us a glimpse into the making of the video, which was directed by Ed Pryor of Hideout Pictures with visual effects by assistant director Troy Clark. Filmed just outside of Nashville, the clip features Donny Ware, who stars on Built on the Style Network, and Destinee Quinn, who competed on The Voice in 2013. Ware has bad luck when his truck breaks down and he’s "too lost to be found,” just as he was trying to catch up with his love interest.
"This video was shot and directed by Ed Pryor and was a combination of his vision and mine put together," Ford tells us. "I feel like he really conveyed the sentiment of the song beautifully. We were able to incorporate Nashville in the video, which made it even more special. This is not a breakup song; it's a song about two people that love each other but have different personal goals. At the end of the day, he can't live without her, which is why I gave him my truck to go after her. We will have to wait and see if he catches her."
The sets for the video include a garage and a bridge over the freeway, which Ford admits was daunting for him, since he doesn't like bridges. It turned out great, though, and the results have been burning up the airwaves recently in advance of the release of Ford's next album, Love Hope Faith, which is slated for release in the spring of 2017.
"This song and the entire new album has me so excited because I really pushed myself as an artist," Ford says. "I have done some singing before, but not like '4 Lane Gone' and many other songs on Love Hope Faith."
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