Eric Church Enraged by Ticket Brokers Scalping His Concert Tickets
Eric Church has never been one to hoist up the cost of his concert tickets to pad his pockets. In fact, he says that goes against his entire philosophy as an artist, as his goal has always been to get more people to his shows rather than more money per ticket sale. With this mentality, then, it's not surprising that the Grammy-nominated singer is so peeved about what's been happening at shows all along his Blood, Sweat and Beers Tour. Church has some choice words for the big ticket brokers that have been purchasing his tickets and scalping them to fans.
"Scalpers piss me off," he told Billboard.com. "I've never encountered this in my life, we've never been at this level and, quite frankly, we were unprepared ... We tried to make our tickets very accessible to fans, we kept the ticket prices low. What we didn't count on was all these big ticket brokers would join our fan club, infiltrate our system, take advantage of our system and buy up all these tickets."
Now, Church says, even when huge venues sell out, hundreds of seats will sit empty because his camp doesn't have access to any of the remaining tickets, and scalpers ask up to $400 apiece. "It penalizes the fans," says the artist, who used to reserve the best seats and make them affordable to his fan club. "That was gonna be their pit ticket, their front row ticket."
Though Church has been fighting to get over this irritating hurdle, the process has been just that: a fight. And he says he's not about to raise his ticket prices just to make it harder on the brokers because, again, his fans would bear the brunt of that decision.
"The down side is, the lower your ticket prices are, the more these ticket brokers can buy up, infiltrate your system, the more money they have to work with and the more they can mark it up," he says. "We've been trying to play that game of keeping their access away on the back half of the tour, and it's still a challenge. They are just some slimy sons of b----es."
Church will continue on his tour with Brantley Gilbert as his supporting act Feb. 16 in Greenville, S.C., but first he'll be making a stop at the Grammy Awards this weekend to see if his chart-topping record 'Chief' takes home the award for Best Country Album.