Kellie Pickler Reveals New Selma Drye Home Collection
Kellie Pickler revealed her new collection of home furnishings and home goods for a private gathering of journalists at the Grand Ole Opry House in Nashville on Tuesday night (April 14).
The American Idol veteran named the new line Selma Drye by Kellie Pickler in honor of her great-grandmother, who was also the subject of a song on the singer's 2013 album, The Woman I Am. Pickler officially launched the new collection at a press conference between two performances on the Opry, and also performed the song.
“When you get a house, it takes a while to make it feel like a home,” Pickler says. “My great-grandmother had a simple, loving touch that made her house a home like no other. It’s really nice being able to take things I know she would have loved and create a line inspired by her.”
The collection includes unique frames, candles, pillows, dishes, aprons, canisters and select furniture pieces, marking the Opry's first-ever artist-curated merchandise collection. The pieces are now available online at www.Opry.com, as well as the two Grand Ole Opry retail stores in Music City — the Opry Shop at the Grand Ole Opry House, and Opry Originals on Broadway in downtown Nashville.
“When we began thinking about working with artists on curated Opry collections and spoke with Kellie about the opportunity, we immediately fell in love with the stories she told of her great-grandmother, Selma Drye,” says Kim O’Dell, the Opry’s Director of Retail. “We knew the way Kellie described Selma’s unique style and authentic way of living was perfectly in line with the types of product experiences true to the Opry. We’re excited to work with Kellie, and more artists in the future, all of whom will have their own influences and unique connections to the Opry.”
All of the items in the collection are manufactured in the United States, and a portion of the proceeds will go to support a charity that's dear to Pickler's heart. Her grandmother Faye — Selma's daughter — raised her, and passed away when Pickler was 15, just one day after being diagnosed with lung cancer. Proceeds from any of the turquoise collection — which includes pillows, as well as a dining room table — will go to the American Lung Association in her honor.
"I've been so blessed," Pickler says. "We've been able to do some pretty incredible things, and partner with some amazing organizations. This line is not ... this ain't just about us. This is about other people and using this as a platform to help others as well. We've been very blessed, and we want to do our best to help bless other people."
Pickler is also at work on a new album, which marks her first time collaborating with her husband, songwriter and producer Kyle Jacobs, on a full studio project.
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