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Kip Moore Debuts ‘On the Case’ Video for Hardworking Construction Workers

Just in time for Labor Day, Kip Moore has released a heartfelt song honoring the men and women who work in the construction industry. Moore debuted the music video for ‘On the Case’ with an exclusive first airing on the official Case Construction website.

The song is a powerful tribute to the unsung heroes working hard everyday in construction jobs. Moore says the new song — and the decision to air it through one of the largest construction manufacturers — is a thanks to the workers who make up a large part of his fanbase and who have supported him throughout his career.

“These folks come out to my shows after working long shifts, 50-60 hour weeks, and I never forget that,” says Moore. “They take extreme pride in the work they do. It inspires me to put on the best show I can every night, and I wanted to thank them and honor their work and commitment with something they can relate to. The lyrics for ‘On the Case’ were written to do that.”

Moore isn’t stopping with the video, either. He’s also announced a contest for fans in the construction field to submit photos of themselves and their crews working together to help build communities. Those photos will have a chance to appear in a second music video for ‘On the Case,’ and submissions will also be entered to win concert tickets to see Moore live during the CMT On Tour 2014: Kip Moore’s Up in Smoke, kicking off Sept. 25 in New York.

To learn more about the music video and how to submit photos, visit Case Construction’s official website.

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