Miranda Lambert’s Pups Model Her New Line of Pet Gear [Watch]
As the co-founder of MuttNation, Miranda Lambert has become known for her love of animals, particularly shelter dogs. Now the adopted pets she and her fans rescue can dress and lounge in style with her new line of pet gear called MuttNation: Fueled by Miranda Lambert.
Lambert posted a video on Instagram announcing its official launch, featuring her own pups showing off the items, including bandanas, clothes, beds and toys. All the products reflect Lambert’s personal style, reminiscent of Western wear but with a rocker-chic twist. Each purchase from the line benefits MuttNation, which seeks to end pet homelessness.
“The creation of MuttNation is a dream come true. It’s an extension of me and my mom’s love for all dogs and our goal of helping every dog find a happy, loving home,” Lambert said when the line was announced. “We are beyond thrilled to have Petmate as a committed and trustworthy partner that shares that same vision. There are millions of beautiful dogs looking for homes and it is our hope that in addition to raising money, we will raise awareness to the joy of adopting a shelter pet."
The line also features unique plush dogs modeled after real-life rescue dogs, each with their own stories, including Lambert’s own Delilah. There are also several items inspired by Lambert’s career and roots, like a treat-dispensing toy shaped like a guitar and a cow-print dog bed.
MuttNation was founded by Lambert and her mother in 2009. The company donated $175,000 in January to across shelters in all 50 states as part of its 50 States/50 Shelters campaign. The organization holds an annual fundraising event and concert called Cause for Paws, which is in its 9th year this year.
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