LoCash

LoCash are country music's comeback kids. Chris Lucas and Preston Brust were best-known as hit songwriters for a number of years, but they were also plugging away at a recording career under the name LoCash Cowboys, releasing their self-titled debut album independently in 2008 and releasing their label debut via Average Joes in 2013. The duo became well-known for their high-energy live shows, and they built an enormous and loyal social media following, but they admit they nearly gave up after radio success proved hard to come by. They changed their name to LoCash in 2015 and signed a new deal with Reviver Records, and their first single under that deal, "I Love This Life," breathed new life into their career, scoring a Top 5 hit for the duo. They will release a new EP titled 'The Fighters' in 2016.

  • Band Members: Chris Lucas, Preston Brust
  • Active Since: 2008
  • Top Songs: “I Love This Life,” “Keep in Mind”
  • Did You Know? Lucas and Brust co-wrote Keith Urban’s “You Gonna Fly” and “Truck Yeah” for Tim McGraw
2015: The Year of the Underdog
Newcomers of all shapes, sizes, genders and backgrounds hacked through a nasty jungle of naysayers and doubters to blaze a path for anyone with talent, a relentless work ethic and thick skin to follow. Underdogs dominated in 2015.

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