Taylor Swift Unveils New Spring Collection of American Greetings Cards
American Greetings Corporation is gearing up to unveil a new collection of greeting cards that are written and inspired by Taylor Swift. The company partnered with the singing superstar last year, and together have launched one of the most successful card brands in existence.
The new collection of cards being introduced will celebrate spring, birthdays, friendship, and of course, love. The spring collection includes 28 designs and features the ‘handmade’ format that was introduced for Valentine’s Day. There are also six new music cards that feature several of Swift’s hit songs, including ‘Love Story’ and ‘You Belong With Me.’
“Partnering with Taylor Swift has been an awesome experience,” American Greetings’ Lindsay Kalback says in a statement. “We all really appreciate the challenge that comes from bringing such an honest and authentic voice to the card aisle and continuing to make the product fresh and exciting. As a group we want to top ourselves with each new line, and the spring collection is a great example of that. The cards really use Taylor’s inspiration to capture a moment and allow you to tell that other person how amazing they are in a way that is personal and truly beautiful.”
Look for the Taylor Swift spring greeting card collection at select American Greetings retail partner locations nationwide. Exclusive Taylor Swift singing spring e-cards are also available online by clicking here.