Kane Brown — a Georgia-raised singer whose videos of country covers have gone viral on Facebook — has inked a record deal with Sony Music Nashville. The 22-year-old says he’ll be part of the RCA family.

A photo on Brown’s Facebook page shows him popping the cork on a bottle of champagne after signing his first record deal. His star began burning brightly in late 2015. At one point, his song “Used to Love You Sober” was near the top of the iTunes country chart, competing with Luke Bryan hits. His cover of songs by Lee Brice, George Strait and more have reached millions on social media, and he’s been featured in numerous Artists to Watch lists, including Taste of Country’s in 2016.

“If I’m gonna compare myself it’s gonna be Chris Young’s voice on a Sam Hunt track,” Brown told Dave Green of Taste of Country station KICK-FM in Quincy, Ill. last year.

The viral nature of Brown’s videos has caused some to compare him to Justin Bieber. Sonically that’s not accurate, but he’d be the first artist to break on country radio from YouTube or Facebook should he notch a hit. The newcomer previously auditioned for American Idol and X Factor, and says he grew up on a farm listening to Tim McGraw. As he moved high schools he began to pick up other influences, including many from outside the genre.

“Used to Love You Sober” is a song from his Closer EP. It’s available on iTunes. It’s not clear when Brown will release a single to radio, or if that will be a new song or one he previously recorded. This summer, Brown will tour with Florida Georgia Line and Cole Swindell.

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