Kip Moore is calling out the fake with a new song called "Blonde."

Moore puts a blinding spotlight on vain nature of the modern-day entertainment culture and fetish with fame and fortune. He takes aim at the lack of integrity that comes with living an Instagram lifestyle, where people portraying themselves in a glamorous fashion that's far removed from who they actually are.

"I saw you in a magazine just the other day / When they asked you where you came from, funny you forgot this place...Can't hide the real you behind that new fake name," he sings in "Blonde."

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The country star goes on to say that one can "chase the lights" and the fame, but in losing sight of your roots, you become something you're not. Moore makes a keen observation on society's obsession with improving one's look with the lyrics, "I used to love your lips girl / They had a down home taste / So why'd you go and fill 'em girl / Mess up the ones that God gave," honing in on the trend of plastic surgery and lip injections.

In an interview with Rolling Stone, Moore says that our obsession with social media can lead to dire ramifications. "There are a few pros to social media, but, for the most part, it's pretty destructive to the soul. People seek all their validation through it and end up craving other people's lives," he admits. "It's caused everyone to chase fame for the sole purpose of being famous or insta-famous."

"Blonde" will be featured on Moore's 2017 album, Slowheartset for release on Sept. 8.

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