Taylor Swift to Launch Perfume Line This Fall
Hot on the heels of her new Cover Girl campaign, Taylor Swift is also preparing for another cosmetic undertaking in the form of her own perfume, which will launch this fall. Swift is the latest country artist to enter the celebrity scent sweepstakes, as Faith Hill and Shania Twain have created their own hugely successful perfumes. Swift is working closely with the team at luxury cosmetics company Elizabeth Arden in all aspects of the fragrance, from the notes to the packaging, so that you, too, can smell as sweet as Swift.
The singer (and now, perfumer!) has been experimenting with her favorite smells and is combining them for her signature scent, ensuring that it will be wholly unique.
When the fragrance was announced at the end of 2010, Swift acknowledged how intimately scent is tied to memory, saying, "I have always loved how fragrance can shape a memory the way certain scents remind you of events and people that are imprinted in your thoughts." Fans can sign up for updates about the scent here.
Swift is becoming the consummate entrepreneur at the tender age of 21. She also just announced her spring collection of greeting cards for American Greetings.