Taylor Swift to Premiere ‘Safe and Sound’ Video Next Week
The media conglomerate Viacom and Taylor Swift just announced that they're joining forces for the first-ever MTV global music video premiere, featuring Taylor Swift's 'Safe and Sound' video from the soundtrack to the upcoming flick 'The Hunger Games.' The video is set to debut Feb. 13, and because of the scope of the media giant and the popularity of the 'Mean' singer, Viacom expects the video could air in as many as 600 million homes around the globe.
“I’m not sure we’ve ever done a global artist video premiere across all of our channels domestically much less globally,” the president of Viacom Music & Logo Group, Van Toffler, told TheWrap. “What a great way to reach hundred of millions of people around the world and let them know about a movie and song.”
While there's a chance it may not hit quite that many households, the way this video premiere is going to unfold does sound pretty epic. The music video, which features vintage duo the Civil Wars, will debut at 7:54PM ET on MTV and will at the same time hit MTV channels in Europe, Latin America, Africa, Australia, Asia and Canada.
As for an online debut, the 'Safe and Sound' video will only be available at TaylorSwift.MTV.com, which currently re-directs to MTV's main site. As soon as the 'Safe and Sound' video makes its grand entrance on MTV, you'll be able to see it on CMT and MTV's digital properties, including VH1.com and MTV.com among others.
This is all set to take place just one day after both Swift and the Civil Wars perform at the 54th Annual Grammy Awards. Swift is up for three awards for Best Country Solo Performance and Best Country Song for ‘Mean,’ as well as Best Country Album for ‘Speak Now.’ The Americana duo received a Grammy nod this year for Best Folk Album with 'Barton Hollow.' Regardless of Sunday's results, both acts can look forward to Monday's digital takeover with 'Safe and Sound.'