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Taylor Swift to Embark on Wonderstruck Fragrance Tour

TaylorSwift
Frederick Breedon IV, Getty Images

Day off? There’s no such thing in Taylor Swift‘s beautifully famous and sweetly-scented world. The singer is in the midst of her mega-successful, guest appearance-littered and cover song-filled Speak Now world tour, which runs through November. Still, she is adding to her already Iron Woman schedule, courtesy of a promotional tour for her new warm and spicy scent, Wonderstruck. 

This celeb scent is certainly ideal for the Swift fan in your life, but there are plenty of Swift fans that might not yet be aware of the signer’s foray into fragrancing and this tour should spread the word effectively.

According to Country Music is Love, Swift has scheduled multiple national television and in-store appearances to help promote the release of the fragrance and to encourage her millions of adoring fans to take a whiff and purchase her new aura. Selling a scent is no different than selling an album via promo appearances, so expect sales figures for Wonderstruck to ascend once Swift is done hitting up various TV shows.

First up are appearances on ‘Good Morning America’ and ‘Live! With Regis and Kelly’ on Oct. 13. Swift will then cruise over to Macy’s in Herald Square in Manhattan so she can promote the fragrance to potential customers in the flesh. That’s what we call a “direct to consumer” approach!

The ‘Love Story’ singer has also lined up an appearance across the country at the Sephora location in Glendale, California on Oct. 18. She will then hop over to see her friend (and duet partner) Ellen on her show, ‘Ellen,’ the following day on Oct. 19. Finally, Swift will head to Belkin in Franklin, Tenn. on Oct. 28 for an in-store appearance.

Wonderstruck is in stores now, but if Taylor’s promo tour doesn’t hit your town, snatch up a bottle! It’s a perfect autumnal scent. Your nose will thank you.

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