‘The Voice’ Season 2 Premiere Scores Biggest Non-Sports Ratings in Six Years
'The Voice' is a smash hit. No, really! The Season 2 premiere of the hit singing competition grabbed the highest non-sports show ratings on network TV in six years. It had to be Blake Shelton's sense of humor that pulled in all those viewer, right? That or the fact that the 2012 Super Bowl was the most watched TV program...ever, which means that a whole mess of people stuck around and watched what followed the big game.
According to EW, the show pulled in 37.6 million viewers and enjoyed a 16.3 ratings share among adults 18-49. That is a key number, since it is the demo that advertisers covet. The numbers were ultimately enough to earn the show its highest rating for a non-sports telecast on any network in six years. The last non-sports, post-Super Bowl telecast to rake in such killer ratings was a special episode of 'Grey’s Anatomy,' which aired back in 2006.
So the conventional wisdom is that if you put a show on after the Super Bowl, you're likely to get a significant chunk of the country to watch it. Nice work, 'The Voice' producers.
The next new episode of 'The Voice' airs tonight (Feb. 6) at 8PM ET on NBC. Tune into to see Shelton banter with his fellow coaches and fill his team with talent.