Now that Cassadee Pope has made it to country stardom, she is using her platform for more than just her music. The 25-year-old The Voice champion has teamed up with Mary Kay to help spread the word about the company’s Don’t Look Away campaign, which provides assistance to women who are in abusive relationships.

“They have a great system where young adults and teens can text a number and get the help that they need to separate themselves from this person that’s hurting them,” Pope explained to Taste of Country backstage before the ACM Awards. “It’s a great way for people to not feel guilty or scared to reach out."

The issue is personal for her, as the singer has seen friends walk through similar situations in the past.

“I remember being in high school and having a friend who had a boyfriend who hurt her one time, and she didn’t really do anything about it. We lost touch over the years and I always wonder where she ended up or if she ever got away,” Pope recalls. “It doesn’t matter how young you are; it’s still a problem."

The program enables women to text “loveis” to 22522 and talk to someone about getting the help they need for themselves or a loved one. Along with raising awareness for the Don’t Look Away campaign, Pope has been working on music for her second album, which she says she has had a little more margin to work on than the first one.

“I’m definitely able to take my time a little bit more with this one,” she shares. “I’m waiting for something great, and I’ve got some single contenders I’m excited about."

Pope brought down the house at this year’s Stagecoach festival in California on April 25, performing a mix of originals and impressive covers, including Tom Petty and the Eagles.

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