The lyrics to Lee Brice's new single and title track to his latest album, 'Hard to Love,' were penned by talented songwriters Ben Glover, Billy Montana and John Ozier. The three writers crafted the tune in Rosemary Beach, Fla., a place where, for some reason, their creative minds always seem to be in overdrive.

"We've written a ton of songs that have gotten cut there, so there must be some sort of magic down there!" Glover tells Taste of Country with a laugh. "Basically, we all got to talking about being dudes. Billy has been married a long time, and I've been married for 10 years. We were both talking about how we are not great husbands some of the times [laughs]! We thought we'd write a classic song about dudes saying, 'You know I'm kind of a pain in the ass.' We said, 'Let's just talk about ourselves in the song ... that should be easy!'"

"I’m hard to love, hard to love / I don’t make it easy / I couldn’t do it if I stood where you stood / I’m hard to love, hard to love / You say that you need me / I don’t deserve it but I love that you love me good," they wrote in the song's chorus.

"We literally wrote it in two and a half hours," recalls Glover. "We just said, 'What are we? I'm insensitive and I say stupid things.' People always write songs about guys apologizing, so this one we wrote saying how it is."

"I am insensitive / I have a tendency / To pay more attention to the things that I need / Sometimes I drink too much / Sometimes I test your trust / Sometimes I don’t know why you’re staying with me," they wrote in the 'Hard to Love' opening lyrics.

"Lee is just really a talent ... he really is," Glover says, praising the chart-topping singer. "He's so good. I'm excited about this song, and I'm just thrilled to be a part of it. I feel like we sort of lucked into this one."

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