What’s Up With Luke Bryan? Fans in Multiple States Notice Something Odd

Fans in multiple states have all noticed the same thing about Luke Bryan. He has his face plastered on billboards, and nobody knows exactly why.

Bryan posted a video to his over 7 million followers on Instagram of himself driving past a billboard, of himself, and kind of getting giddy about it like a country newcomer.

In the video, Bryan audibly screams like a little girl when he sees the billboard off of the highway. He then quotes the billboard, saying, "Opportunity knocks, get the door. Pass it on."

When I posted a screenshot of the video on the Taste of Country Facebook page, numerous people across multiple states said that they have that same billboard near their homes.

People from Mississippi to California are all commenting that they are seeing the same billboard and appreciate his positivity.

What Are the Luke Bryan 'Pass it On' Billboards For?

It seems to be a campaign with a brand called Pass it On that has around 40,000 Instagram followers, or 0.54% of the followers that Bryan has.

The video on their profile is set to Bryan's hit song "Most People Are Good" and shows everyday people doing good things for themselves and others.

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It also features Bryan at the end saying "Please stay positive and appreciate every single day. When opportunity knocks, get the door."

Read More: Cheers! Tip One Back for the 13 Best Country Songs About Beer

Who is Behind the 'Pass it On' Campaign?

Pass It On is a positive messaging campaign created by The Foundation for a Better Life to share uplifting, inspirational values with the public through billboards, TV, social media and radio.