Big & Rich Partner With Indie Giant for New Project

“Save a Horse (Ride a Cowboy)” hitmakers Big & Rich are partnering with indie distributor and management company Thirty Tigers on their upcoming 2017 album. The Nashville-based company and Sony Red will run the marketing and distribution for the new project.

"We are over the top excited to work with [Thirty Tigers founder] David Macias, [Sony Red executive] Dewayne Brown and the entire Thirty Tigers and Sony Red teams! I truly feel they understand who we are, what we stand for and where we are dreaming to go,” John Rich says in a press release.

Macias is equally as excited about the new partnership, calling the duo “passionate.”

“I intensely admired what these guys did in the last decade in being a driving force behind MuzikMafia, and then how they translated that to a national level,” he says.

Thirty Tigers does everything from marketing to publishing and is home to a broad range of clients including Chase Rice, Jason Isbell, Sturgill Simpson, Lupe Fiasco and more.

Big & Rich have enjoyed a great deal of success with their current project, Gravity, which scored three hit singles with "Look at You," "Run Away With You" and "Lovin' Lately" despite being produced and promoted entirely independently. The new partnership with Thirty Tigers means the flamboyant duo will maintain creative and financial control of their endeavors while affording them the flexibility of a wider array of marketplace options.

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