When people of Middle Tennessee say they "bleed orange," they're referring to their undying devotion to the University of Tennessee Volunteers. Kenny Chesney is counted amongst the school's fans. In fact, the award-winning country crooner loves the Big Orange so much that he produced a documentary about the football team's history.

'The Color Orange: The Condredge Holloway Story,' will air on ESPNU on Sunday night at 10PM ET. The documentary is airing as a part of the Southeastern Conference "Storied" series.

'The Color Orange: The Condredge Holloway Story' examines the career of Condredge Holloway, the grandson of a slave, who was the first African-American quarterback to start in the SEC. Holloway had the opportunity to play professional baseball, but he instead chose to suit up in the famous orange jersey.

Chesney narrates the emotional story, which is sure to attract new fans to the Volunteers football team. In fact, Chesney wore Holloway's number (seven) when he played high school football.

The UT football program has always been a fan favorite in Tennessee, but in recent years the program has struggled to win games and keep the support of its community. Chesney hopes to rectify that by highlighting the program's impressive history. This is actually the country star's second time producing a documentary. In 2011, he helped produce 'The Boys of Fall,' a film about the point where football and life intersect.