Singer-songwriter Lee Brice (who has penned hits for the likes of Tim McGraw, Jason Aldean and Kenny Chesney) has a lot of country star credibility in his own right. His just-released new video, 'Hard to Love' -- from latest album release 'Hard 2 Love' -- proves that Brice's star power is rising... and fast.

Brice's sophomore album comes on the heels of his hit debut record 'Love Like Crazy,' which was released in 2010. The talented songwriter has already racked up a hit single with 'A Woman Like You,' hitting No. 1 before he even released his second album.

On April 24, the day that 'Hard 2 Love' hit shelves, the South Carolina native held an intimate CD release party at Joe's Pub in New York City to celebrate his latest work. Although he toured with a full band, playing rocking, raucous sets last fall, Brice stepped it down on Tuesday night as he took his seat and played a stripped-down set for his fans.

His 'Hard to Love' video shows elements of this recently-revealed rawness. The video shows Brice under soft, white lights, singing about his insecurities -- and the respect he has for the woman in his life.

Watch the Lee Brice 'Hard to Love' Video