Maren Morris and Zedd’s ‘The Middle’ Lands in Target Commercial
All eyes and ears will be on Maren Morris this Grammy Sunday (Jan. 28). Hot off the news of her new collaboration with Zedd and EDM duo Grey comes word that "The Middle" will be featured in a Target commercial airing during music's biggest night of the year.
Described in a press release as "visually spectacular," the Target commercial is said to pay homage to the numerous groundbreaking performances across the musical spectrum that have taken place in the famous awards show's 60 year history.
"Music is—and always has been—an important part of Target’s DNA. It serves as a powerful way to connect with our guests, and over the years we’ve found ways to bring them more music and access to their favorite artists," Target's Executive Vice President and Chief Marketing Officer Rick Gomez says in a press release. "This year, we wanted to mark the Grammys’ 60th anniversary by celebrating something really special: a one-of-a-kind mashup that brings together two different genres through a song that many musical fans are already playing on repeat."
Fans will get to hear "The Middle" a lot more throughout the year, as the song is central to Target's Spring Style Campaign that launches on Feb. 4. Morris shared the news about the unique collaboration on her Instagram, posting cover art that features an exploding pink flower against a black backdrop. The song was released on Jan. 23.
Morris is nominated for one Grammy this year in the category of Best Country Solo Performance for "I Could Use a Love Song." She recently released "Rich" to country radio as the fourth single off her powerful album Hero.
The 2018 Grammy Awards air live from Madison Square Garden on Sunday (Jan. 28) on CBS.
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