LoCash have become one of country music's most inspiring underdog stories with their recent success, but it didn't come easy — or fast.

Chris Lucas and Preston Brust were well known as hit songwriters for a number of years, co-writing songs including Keith Urban's "You Gonna Fly" and "Truck Yeah" for Tim McGraw, but hits proved harder to come by in their own recording career, under the name LoCash Cowboys.

The duo released their self-titled debut album independently in 2008, and moved to Average Joes for their label debut in 2013. They are well-known for their high-energy live shows, and they built an enormous and loyal social media following over time, but that support somehow would not translate into mainstream success for the hard-working pair for years.

The duo nearly gave up, but their fortunes changed when they dropped "Cowboys" from their name in 2015 and signed a new deal with Reviver Records. Their first single under that deal, “I Love This Life,” proved a major breakthrough, scoring a Top 5 hit for the duo.

LoCash have just released a new album, appropriately titled The Fighters, and they'll be armed with songs from that project, as well as past songs of their own and that they've written for others, when they hit the stage at WE Fest to help kick off the festival's opening day in Thursday (Aug. 4). Amanda Watkins, Joe Nichols and Lee Brice will also perform before headliner Eric Church wraps things up that night.

Kid Rock and Tim McGraw are set to headline the other nights of the three-day country music and camping festival at Soo Pass Ranch in Detroit Lakes, Minn., which is one of the largest events of its kind in North America.

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