Eric Church Wins 2016 ACM Award for Video of the Year
Eric Church has been announced as another early winner in the 2016 ACM Awards. The country superstar has won Video of the Year for his imaginative clip for "Mr. Misunderstood," the title song from his most recent album.
The song speaks to all of the kids who feel like outsiders in their schools and awkward among their peers, and ultimately to that alienated part in each of us. Church dropped the album without warning on the day of the CMA Awards in November of 2015, and debuted the song at the live ceremony that night.
Directed by Reid Long and Church's manager John Peets, who made his directorial debut with the project, the "Mr. Misunderstood" video further underscores the universal themes of youthful alienation and isolation by casting a young man named McKinley as a high school loner who ends up leading the band by the end of the clip. He's also featured on the cover of the album. Peets and Church responded to the surprise win -- which Taste of Country predicted -- in a video posted to Facebook on Friday.
"It's unbelievable. I can't believe it all," says Peets. "It's crazy. We did this record, we did it all kind of secret and decided to make our video really quick. . ."
"It's the cheapest video ever that ever won Video of the Year, I'll tell you," Church adds. "It's just us!"
Church is one of the biggest nominees in the 2016 ACMs; he's up for Album, Vocal Event, Male Vocalist and even Entertainer of the Year.
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