Trace Adkins has been named the spokesman for Pilot Flying J's soon-to-be-launched loyalty program, which is set to kick off this spring. Pilot Flying J, in case you didn't know, is the largest operator of travel centers and plazas in North America. Pro drivers, motorists and road warriors like Adkins rely on travel centers to survive while on the road.

Adkins was selected as the face of the program because blue-collar drivers, which the company serves dutifully, relate to him and he has been known as one of the hardest working man in the country genre, which fits Pilot Flying J's mission and aesthetic as a company. Trucks keep America moving and who better to help relay that image than Adkins, a proud American who spends a lot of time on the wide open road. He knows what life is like on that endless stretch of asphalt.

“As much as I travel, my band, crew and I certainly rely on Pilot Flying J travel centers as we tour the country,” Adkins said, according to Country Music is Love. “I think all the professional drivers, business travelers and motorists on our U.S. highways and interstates would say the same. I’m proud to partner with this driver-driven company as they serve and reward the men and women who are responsible for transporting the products and services of America!”

The feeling is mutual for Pilot Flying J execs. “Trace relates to the hardworking, American professional driver,” said Jimmy Haslam, Pilot Flying J CEO. “As the driver-driven company, we strive to serve our customers with passion, convenience, quality products and fast, friendly service. Trace is a natural match; he’s been called the hardest working man in country music, and that aligns well with our work ethic at Pilot Flying J. We’re very proud to have Trace on board to represent Pilot Flying J.”