Reba McEntire recently joined the fight against widespread hunger in American by being the new face for the Outnumber Hunger campaign.

And what's her ultimate goal for being a part of this cause?

"To get people fed, and to get food on their tables," the legendary artist said in a special luncheon at SoHo House New York on Monday (April 13).

Aside from being a spokesperson for the four-year-old joint initiative among General Mills, Big Machine Label Group and Feeding America, McEntire — along with a number of artists from BMLG — will be featured on more than 60 million General Mills products like Cheerios, Yoplait and Nature Valley. Fans can chip in and help secure five meals for the hungry by by not only buying these products but also typing in a product code at

In addition to this campaign, McEntire has gathered a bunch of her labelmates, like Tim McGraw, Rascal Flatts, Florida Georgia Line, Eli Young Band and Maddie & Tae, to play a special show called "Reba and Friends Outnumber Hunger." The concert, which will take place on April 17, will air on local Gannett TV stations. CMT will broadcast the event on April 18 and it will also be available on iHeartMedia country stations across the U.S.

"It's great songs and great entertainment," McEntire explains. "The bands who are on the stage with us are putting on the entertainment. So it's going to be a fun show, and I hope everybody enjoys watching as much as we did performing it."

The fiery redhead promises to sing a mixture of old hits like "I'm a Survivor," "The Night the Lights Went Out in Georgia" and "Is There Life Out There" and new songs like "Until They Don't Love You" and "Going Out Like That," her first single from her Love Somebody album.

Despite being passionate for this cause, McEntire admits that she didn't experience this kind of struggle firsthand. Growing up on an 8,000-acre cattle ranch and having family who grew their own produce, Reba didn't grow up with the fear of not knowing her next meal. So when she learned about the 49 million people who are without food in the U.S., she was taken aback.

"This was shocking to me when [Feeding America] was telling me the statistics of how many people are going hungry in the 'Land of the Plenty,' she says, "And I said, 'I want to help and get the word out so we can help our neighbor and put food on their table.'"

Considering how big of a job it is to feed the hungry in the States, McEntire made sure to share her message on social media and enlist some of her family to join the fight, including daughter-in-law Kelly Clarkson.

"Well, Kelly is my daughter-in-law, and I like to put it there like 'I challenge you to be a part,'" she reveals. "And then she will go and tell some folks, and then it'll go from there and snowballs, and it helps."

You Think You Know Reba?

More From Taste of Country