Luke Bryan Expands Cabela’s Clothing Line
Luke Bryan is expanding his apparel brand to another clothing line named for his latest single. The line, called HFE, includes a new collection of apparel inspired by “Huntin’, Fishin’ and Lovin Every Day.”
According to a press release, HFE will be available exclusively at Cabela's. It includes men and women's apparel such as short-sleeve T-shirts, long-sleeve T-shirts, caps and more.
“I grew up hunting, fishing and loving the outdoors in Lee County, Georgia,” Bryan explains. “No matter where you may be from, my hope is that living the HFE lifestyle will make you feel complete. My song ‘Huntin, Fishin and Lovin Every Day’ embodies who I am as a person and an artist and I want to share that with all my fans and those who share my love for the outdoors.”
Bryan worked with Cabela’s to design and create the 32 Bridge clothing line to appeal to country music fans and outdoor lovers. The name 32 Bridge comes from his childhood home near Route 32 Bridge in Lee County, Ga.
“Luke and Cabela’s share a tremendous passion for hunting, fishing and the outdoors,” adds Scott Williams, president of Cabela's. “The launch of Huntin, Fishin and Lovin Every Day as a tribute to Luke’s song of the same name will bring that lifestyle anthem to life for our customers who share our love for the outdoors.”
Bryan announced the launch of his clothing line 32 Bridge in 2014. The country singer first teamed up with the Cabela's in 2012, when he became a Cabela’s Ambassador. For more information and to view the collection, visit Cabela's.
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