Carrie Underwood Is the New Face of Almay
Almay is getting a country makeover! Superstar Carrie Underwood has been announced as the makeup brand's Global Brand Ambassador, meaning she will be the face and voice of all Almay products.
Not only is the songstress a knockout, but she also believes in the overall message of Almay, which advocates for enhancing women’s natural beauty and offers highest quality standards with products that are safe for women with sensitive skin and eyes.
"Honestly, I could never be associated with a company I didn’t believe in," Underwood explains. "I love Almay’s positive approach to beauty because it’s so important to celebrate our natural beauty and enhance what makes us unique. I’m also really impressed by their products, which I use in my daily life and when I’m working."
The country superstar will represent the full range of Almay products, including the newest 2014 launches, and will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. The 'Blown Away' singer's first campaign will break this week, highlighting her unique style and personality.
Although she's a bona fide superstar, Almay approached Underwood because she's so relatable.
“Carrie embraces Almay’s approach to beauty and products," says Julia Goldin, Global Chief Marketing Officer for Revlon, Inc. "Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand."
The six-time Grammy winner has also been the spokesperson for Olay -- apparently, beauty brands just can't get enough of Underwood's natural flawlessness. And the singer, who is as beautiful sans makeup as she is on the red carpet, loves to have fun with different products.
"There’s really something for everyone and every occasion -- whether you want to get that perfect ‘no-makeup makeup look’ or create a fun, amped up ‘date-night’ smoky eye," she relates.
Clearly, this role is perfect for Underwood, who in the past has admitted to being a makeup junkie!